What is a business?

“Always deliver more than expected.”

Larry Page, co-founder of Google
  • A business is about creating and delivering value to it’s customers.
  • All successful businesses are good at delivering a lot of value to it’s paying customers than their competitors.
  • This includes Apple, Microsoft,Nike, Amazon.com and the list goes on………..
  • Your product or service should be better than your competitors in terms of price, features and quality.
  • People don’t buy products, people buy benefits.

“What do you need to start a business? Three simple things: know your product better than anyone, know your customer, and have a burning desire to succeed”.

Dave Thomas, Founder of Wendy’s

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